Subscription Health


This report, courtesy of JWT Intelligence, examines the various Health trends of 2018, this one focusing how the pharmacy of the future will come to the consumer — not the other way around.

Key Insights/Examples

  • Care/of is a new subscription service that delivers personalized vitamin packs for roughly $30 per month.
  • Cora, Lola and Tampon Tribe all deliver monthly supplies of high-quality tampons. Even toothbrushes are entering the fray, with startups such as electric brush brand Quip that deliver new brush heads, toothpaste, and even batteries every three months.
  • Some ambitious companies are aiming to deliver the actual pharmacy next. Capsule is a digital pharmacy launched in 2016 in New York that delivers prescriptions with an Uber-like model. Couriers fill standard prescriptions and deliver to the home or office within two hours. Users can schedule drop-offs through an app, which also connects them to 24/7 text support from pharmacists.
  • In an on-demand world, consumers are turning away from the pharmacy. Pharmaceutical brands will need to evaluate their place in this new pipeline.

subscription health.PNG

You can find the complete article at (page 176):